A Look at the Numbers
91% of magazine readers take action1
The average magazine reader spends 41 minutes reading an issue2
62% of magazine readers keep an issue around for a week or longer3
1 in 4 people pick up a magazine 3 or more times before they finish it4
A 5% increase in customer retention can lead to a 72% increase in profitability for a service company
47% of adults trust magazines (whereas only 35% of adults trust the Internet)5
(1) Hearst. Consumer Research, 2011 (2) GfK MRI & Omniture/Condé Nast, Spring 2011 (3) Gfk MRI, 2011 (4) Magazine Media factbook 2012/13 (5) Nielsen Global Trust in Advertising Survey, April 2012
A Cognitive Analysis: The Advantages of Print over Digital Media
With e-mail, e-books, and e-everything dominating the communications landscape, many pundits have gone so far as to announce “Print is dead.” Such a declaration, however, is not only premature but downright wrong. We have always known this to be true and recently completed a deep dive into the research that shows why print will remain an essential part of marketing programs well into the future.
Click the following link to download our white paper A Cognitive Analysis: The Advantages of Print over Digital Media.