content marketing

Use Your Content to Power Word-of-Mouth Outreach

Use Your Content to Power Word-of-Mouth Outreach

A few years ago, we wrote a post titled “Content Isn’t King—Relationships Are!” in which we unpacked the popular—yet, in our opinion, very misguided—belief that the most important way for a company to increase its business is to create and disseminate content.

This “if you build it, they will come” philosophy works just fine in movies about constructing baseball diamonds in the middle of cornfields, but doesn’t really hold water in the real-life business world. Content alone won’t build your business. Sure, it can be a great door-opener, and sometimes it’s the only door-opener to relationship-building opportunities with clients. But if you want to go beyond attracting someone’s attention, you need to do a lot more.

Webinars: A Potent New Addition to Your Marketing Toolkit

Webinars: A Potent New Addition to Your Marketing Toolkit

Content marketing can take many forms. Most people are pretty familiar with the blogs, newsletters, and videos that have dominated the online media landscape for the past couple of decades. Those media are still in heavy rotation in companies’ marketing campaigns, but they are often drowned out in today’s digital cacophony. Audiences are now bombarded with so much onscreen content that they ignore much of it—which means that companies are wasting both time and money producing and disseminating it.

That’s why at Mamu Media we have made print media the cornerstone of our content marketing. It’s a remarkably effective communication tool—and we have the research to support that claim.

We definitely don’t think that companies should put all their eggs in one basket, though! Even if print media forms the foundation of an organization’s outreach efforts, it shouldn’t drop all other methods but should keep looking for other opportunities to engage audiences effectively.
Several years ago, we wrote about a number of offline strategies for content marketing: speeches at conferences, books, magazine articles, white papers, and connecting with local media. All of them are still great tools, and we still highly recommend all of them. But if we were writing that list today, we’d add one more item: live webinars.

Building Trust Is a Process

Building Trust Is a Process

Trust doesn’t happen overnight. Instead, it accumulates over time. Building trust is well worth the effort, though, particularly in the relationships companies have with their employers and their customers. After all, people want to work for and buy from companies and brands with which they feel a connection. Building trust is a worthwhile endeavor for any company—and following these five principles can help it achieve that goal.


Be authentic and transparent. Trust starts here: authenticity and transparency lay the foundation for everything that follows. Honesty is not always easy, but it is always the best policy when it comes to building trust through experiences and actions.

5 Ways to Boost Your Content Marketing Game

5 Ways to Boost Your Content Marketing Game

There’s no shortage of content for Google to index these days. As of July 2019 there were nearly 1.7 billion websites, and each day about 500 million Tweets were sent and about 5 million blog posts were published—and those numbers just keep growing. Generating content for the sake of having it around is no longer a winning strategy, because the tremendous scale of content generation means that companies can’t assume that any of their content is guaranteed to be seen. 

The old adage “Content is king” holds true only if the content can attract attention in a very crowded field. Today, for all intents and purposes the ultimate arbiter of what is (and isn’t) attention-worthy is Google and companies that want to get their content in front of an audience need to make sure that it has the relevance and freshness that are likely to improve its rankings in Google search results. By following these five suggestions, organizations can more effectively reach their target audiences.