Keep the Human in HR

Keep the Human in HR

To learn more, please join us on Thursday, October 24th at 1:00 EST (10:00 PST) for a Live Webinar with Ira S. Wolfe (Keeping the Human in HR – There’s No App for That!) This webinar is valid for 1 PDC toward SHRM-CP and SHRM-SCP recertification and has been pre-approved by HRCI for 1 HR (General) recertification credit hour. Click here to register.

The future simply came too fast for HR. As new technology is increasingly introduced in the workplace, HR faces an existential moment—it’s time for HR departments to stand up and fight to keep the Human in HR. But that doesn't mean HR should resist technology adoption.

HR won’t win the race for talent fighting against the accelerating pace of technological disruption. On the contrary, HR needs to embrace technology. It needs to step up its game and assume its role as a human advocate in this digital world, and stop hiding behind the masks of administrative and compliance cops. If HR doesn't respond–and do it fast–Human Resources will quickly become the High-performance Robot department.

Use Your Content to Power Word-of-Mouth Outreach

Use Your Content to Power Word-of-Mouth Outreach

A few years ago, we wrote a post titled “Content Isn’t King—Relationships Are!” in which we unpacked the popular—yet, in our opinion, very misguided—belief that the most important way for a company to increase its business is to create and disseminate content.

This “if you build it, they will come” philosophy works just fine in movies about constructing baseball diamonds in the middle of cornfields, but doesn’t really hold water in the real-life business world. Content alone won’t build your business. Sure, it can be a great door-opener, and sometimes it’s the only door-opener to relationship-building opportunities with clients. But if you want to go beyond attracting someone’s attention, you need to do a lot more.

Webinars: A Potent New Addition to Your Marketing Toolkit

Webinars: A Potent New Addition to Your Marketing Toolkit

Content marketing can take many forms. Most people are pretty familiar with the blogs, newsletters, and videos that have dominated the online media landscape for the past couple of decades. Those media are still in heavy rotation in companies’ marketing campaigns, but they are often drowned out in today’s digital cacophony. Audiences are now bombarded with so much onscreen content that they ignore much of it—which means that companies are wasting both time and money producing and disseminating it.

That’s why at Mamu Media we have made print media the cornerstone of our content marketing. It’s a remarkably effective communication tool—and we have the research to support that claim.

We definitely don’t think that companies should put all their eggs in one basket, though! Even if print media forms the foundation of an organization’s outreach efforts, it shouldn’t drop all other methods but should keep looking for other opportunities to engage audiences effectively.
Several years ago, we wrote about a number of offline strategies for content marketing: speeches at conferences, books, magazine articles, white papers, and connecting with local media. All of them are still great tools, and we still highly recommend all of them. But if we were writing that list today, we’d add one more item: live webinars.